Although various timber buildings have been built globally but the industry is still in its infancy. There are still many challenges to overcome in order to improve the uptake of mass timber in the construction industry. This initiative aims to improve the perception of mass timber in the Milanese, Italian and EU context through collective learning and a strategic communication strategy involving key stakeholder groups, the so-called ‘Big Six’: developers, investors, cities, designers, insurers, and assets owners.
As a joint effort of Perception of Timber at MIND project led by Climate-KIC and Lendlease, supported by Built by Nature, the report illustrates the Timber Perception Lab, an initiative that aims to promote the use of mass timber construction in Italy, and it outlines the next steps and goals for the second year of the initiative, such as expanding the network, scaling up the prototype, and influencing policies and regulations.
Read the full Report Here.